© Ursula Gurda – Export Consultant
Before starting export activities the export plan should be a “Must”.
Before starting export activities the export plan should be a “Must”.
If you do not have any experience creating business plans, you should ask a professional. The export plan, you need at least, when you negotiate with your bank, potential investors or partners should show the following:
1) GeneralCompany information (company headquarters, branch offices, factories)
Objective of the Export Plan
Corporate strategy in general
Expansion targets
Short-and medium-term objectives of foreign business
2) Organizational issues Ownership Structure
Executives
Employee
Experience of the company in general and in international business
Cooperations
3) Products / Services Representation of the products / services and their special characteristics
Necessary adjustments of the products / services to the foreign market
Information on production (qualitative and quantitative)
Product Development
Advantages of production in Germany
4) Market Overview General market data
Political environment
Economic situation
Size of the market
Key industries
Share of imports
Duties and non-tariff barriers to trade
Factors influencing market development
Economic outlook
5) Market entry strategy Target markets
Major competitors
Positioning of the own product
Pricing Strategy
Distribution strategy and channels
Marketing and advertising
Potential partners and distributors
6) Organization of logistics, legal issues Transport and insurance
Import procedures and required documents
Copyright protection
Other important legal regulations
7) Risk and hedging strategies
Market risks (non-payments)
Credit and currency risk
Political and other risks Insurance
8) Action Plan Main steps and timetable
Control and verification criteria
9) Financing Plan Earnings or funding
Budget
Distribution costs
Advertising and marketing costs
Other costs
1) GeneralCompany information (company headquarters, branch offices, factories)
Objective of the Export Plan
Corporate strategy in general
Expansion targets
Short-and medium-term objectives of foreign business
2) Organizational issues Ownership Structure
Executives
Employee
Experience of the company in general and in international business
Cooperations
3) Products / Services Representation of the products / services and their special characteristics
Necessary adjustments of the products / services to the foreign market
Information on production (qualitative and quantitative)
Product Development
Advantages of production in Germany
4) Market Overview General market data
Political environment
Economic situation
Size of the market
Key industries
Share of imports
Duties and non-tariff barriers to trade
Factors influencing market development
Economic outlook
5) Market entry strategy Target markets
Major competitors
Positioning of the own product
Pricing Strategy
Distribution strategy and channels
Marketing and advertising
Potential partners and distributors
6) Organization of logistics, legal issues Transport and insurance
Import procedures and required documents
Copyright protection
Other important legal regulations
7) Risk and hedging strategies
Market risks (non-payments)
Credit and currency risk
Political and other risks Insurance
8) Action Plan Main steps and timetable
Control and verification criteria
9) Financing Plan Earnings or funding
Budget
Distribution costs
Advertising and marketing costs
Other costs
For further information, please contact me.
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Gurda Exportservice
